In one sentence: our audit is a fixed-scope diagnostic that quantifies where your business stands across organic search, AI answer engines, local presence, website health and paid search — and turns that into a prioritised, costed roadmap in plain English.
Why start with an audit?
Search visibility work without a diagnosis is guesswork. The audit removes that guesswork: it shows exactly what is broken, what your competitors are winning on, and what fixing it is worth — framed in your own economics, not vanity metrics. Scope and expectations are set in writing before any delivery begins, so you always know what you’re buying and why.
It’s also where we ask the qualifying question we put to every business: what is one new customer worth to you — the first sale, and everything they spend with you afterwards? That number anchors everything that follows.
What the audit examines
Discovery
We capture your economics — customer value, margins, geography, services, ideal customer — and your goals, so every finding is framed in numbers that matter to you.
Technical crawl
Site speed and Core Web Vitals, crawlability, indexing, mobile usability, broken links, structured data, HTTPS and redirects.
On-page review
Keyword mapping, content depth, titles and meta descriptions, heading structure, internal linking and search-intent match.
AI-search readiness
Is your site structured to be quoted by AI Overviews, ChatGPT and Perplexity? We check schema markup, entity clarity, question-and-answer formatting, third-party corroboration, and your presence in the sources AI tools cite.
Off-page review
Backlink profile quality, toxic links, the authority gap between you and your competitors, and your citation and mention footprint across the web.
Local review
Google Business Profile completeness, categories, reviews, citation consistency (name, address, phone) and map-pack rankings by area.
Paid review
Existing Google Ads account structure, wasted spend, quality scores and conversion-tracking integrity.
Competitor benchmark
Where three to five named competitors win, on which terms, and in which channels — so the roadmap targets the gaps that matter.
What you walk away with
- A plain-English report with a scored summary of your visibility across every channel.
- The revenue opportunity, quantified in your own numbers — not abstract rankings.
- A prioritised roadmap covering the next 90 days and the next 12 months, in order of return.
- Clarity and de-risked spend — you see exactly what is broken and what it’s worth fixing before committing to anything further.
What we measure and report
Baseline visibility score · technical health score · AI-citation presence · estimated monthly opportunity · prioritised action count.
Frequently asked questions
What does an SEO & AI SEO audit cover?
Technical website health (speed, crawlability, indexing, structured data), on-page content, AI-search readiness, backlink and authority profile, Google Business Profile and local presence, Google Ads account health, and a benchmark against named competitors — all turned into a prioritised 90-day and 12-month roadmap.
How is an AI SEO audit different from a normal SEO audit?
A normal SEO audit checks how well you can rank in classic search results. An AI SEO audit also checks whether your website is structured to be quoted by AI answer engines such as Google AI Overviews, ChatGPT and Perplexity — including schema markup, entity clarity, question-and-answer formatting and third-party corroboration.
What do I receive at the end?
A plain-English report with a scored summary of your visibility, the revenue opportunity in your own numbers, and a prioritised 90-day plus 12-month roadmap — what’s broken, what it’s worth fixing, and in what order.